Seth Godin’s blog – The motor
Here’s a simple hierarchy:
The self-driving car
The arc? As you move down the list, it gets harder and harder to coast. It moves from “set it once and forget it” to “one step at at time.”
The growth of audiobooks is outpacing reading. Why? Because audiobooks come with their own motor. Even readers are pointing out that they’ve forgotten how to read. But of course, that’s not true–we can still read a word, or even a sentence, it’s pushing ourselves through a chapter that’s difficult.