Seth Godin’s blog – The motor

Here’s a simple hierarchy:

The self-driving car

Cruise control

Manual driving

Hitchhiking

Bicycling

Walking

The arc? As you move down the list, it gets harder and harder to coast. It moves from “set it once and forget it” to “one step at at time.”

The growth of audiobooks is outpacing reading. Why? Because audiobooks come with their own motor. Even readers are pointing out that they’ve forgotten how to read. But of course, that’s not true–we can still read a word, or even a sentence, it’s pushing ourselves through a chapter that’s difficult.

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Stress Matters: The second edition of this important text

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