Seth Godin’s blog: The two-review technique
As you work on your project (your presentation, your plan, your speech, your recipe, your…) imagine that it’s the sort of thing that could be reviewed on Amazon.
Now, write (actually write down) two different reviews:
First, a 5 star review, a review by someone who gets it, who is moved, who is eager to applaud your guts and vision.
And then, a 1 star review, an angry screed, not from the usual flyby troll, but from someone who actually experienced your work and hated it …